242 Exhibition
A leading example of adaptive lobby reuse.
A leading example of adaptive reuse in Melbourne’s CBD, in collaboration with Architectus and Charter Hall.
242 Exhibition Street, Melbourne
Charter Hall
2024
-
Architectus
Complete (2025)
2,400m2
60,000m2
Project
Client
Year
Value
Architect
Stage
Retail
Commercial
Planning & Design Services
Retail Vision
Master Planning
Retail Optimisation
Property & Marketing Services
Commercial Structure
Retail Curation
242 Exhibition Street is a prominent A-grade commercial tower in Melbourne’s CBD. Owned by Charter Hall and repositioned in collaboration with Architectus, the project transforms the ground plane of the building to create a more contemporary workplace arrival experience integrated with hospitality and retail.
Originally completed as Telstra’s global headquarters, the 47-storey tower occupies a substantial city block incorporating both a large commercial tower and a collection of adjoining heritage buildings with retail frontages along Exhibition, Lonsdale and Little Lonsdale Streets.
Working alongside Architectus and Charter Hall, we supported the adaptive reuse of the ground floor by developing various concept plans for the retail within the lobby. Our work focused on shaping how hospitality, café and social spaces activate the entry environment whilst opening the building to the street. The works were completed within a tight budget, showcasing how affordable adaptive reuse change the personality of large towers.
